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Press Release

SAINT LOUIS, June 11, 2020 /PRNewswire/ -- In response to the COVID-19 pandemic, the Center for Plant-based Living (CPBL) temporarily closed its newly opened brick + mortar doors. They are now in the process of planning a re-opening of the physical space, however, you can now virtually attend the nation's first plant-based nutrition and culinary education center in the comfort of your own home.

During the stay-at-home orders, founder, Caryn Dugan, knew people needed easy and immune boosting recipes with attainable ingredients. They also needed to be entertained. From her home kitchen, she soon she started the bi-weekly Plant-based Quarantine Cooking Show which streamed for free on-line. Using 7 ingredients or less inside of 30 minutes, the little show was warmly accepted by many. She broadcasted 15 shows. This helped mold the new business model at the Center for Plant-based Living.

Quarantine lifted, the show now continues from CPBL as the Plant-based Quick Cooking Show where new episodes are released from their YouTube Channel every Tuesday.

Research says that no-one is immune from COVID-19, however, we are seeing that many people who are in better health, who are not suffering from underlying chronic illnesses such as type 2 diabetes, heart disease, hypertension, obesity, etc. and who may contract COVID, have a much easier time in getting over the virus. And, isn't a more robust immune system, one that a plant-strong diet can offer, something everyone wants?

In addition to the weekly show, CPBL is now offering full-length, registration-based cooking classes and programs, including a new 4-series immune boosting class created by the Physician's Committee for Responsible Medicine (PCRM). Dugan is a certified Food for Life Instructor who studied under PCRM's founder, Dr. Neal Barnard, and the Center offers these specialized classes and programs as a part of the curriculum.

To learn more about the Center for Plant-based Living, please visit: https://www.cpbl-stl.com/

You can follow CPBL on:
Instagram - https://www.instagram.com/plant_based_center/
Facebook - https://www.facebook.com/CPBL.STL/
YouTube - https://www.youtube.com/channel/UCExWwoBh6fvdOgghkjh0U1A

Physical location
131 West Jefferson, Kirkwood, MO 63122

SOURCE The Center for Plant-based Living

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How the PLANT-BASED QUICK COOKING SHOW SHOW came about

Because of COVID-19, I closed our doors on the afternoon of March 16. I spent the evening at the shop refunding each and every registered person, one by one, for the upcoming classes and programs. Slowly but surely, I felt my new little business slipping away.

That following week at home I moped around, sad, confused, unsure what steps to take next. Things were literally changing by the hour and I could not help but to watch the news looking for answers. Searching for a glimmer of hope or some sort of sign of what I should do next - I think most small businesses owners were doing the same.

I did that for one week and I had had it. Waiting around for something to happen is not my style, so one night I thought - I'll just keep going. Shoot, I've only had brick+mortar for 7 months and the other 9 years I have been running this thing out of my house. The next day at 2:00 I started the PLANT-BASED QUARANTINE COOKING SHOW. A live show every Sunday and Wednesday, demonstrating simple recipes using seven ingredients or less in under 30 minutes.

SOME HISTORY-

In 2008 I lost my dad to cancer and 10 weeks after he passed I was diagnosed. Scared, confused and lost, I searched for someone / something to help me understand how to build up my immune system and how food might be a major contributor to that. I was searching for answers, help, and support. After a few years of researching and implementing a plant-based diet, STL Veg Girl was born. Led by the mission, A Plant on Every Plate, I set out to do one simple thing, be the person I so desperately needed in 2008 and help others who are now scared, confused and lost. The way to do this is to not overwhelm, rather, offer small, approachable, and familiar bits of information. I was reminded of this which prompted this cooking show.

During our stay-at-home (quarantine) orders, visiting the grocery store became cumbersome for many, and frankly, so did cooking. The economy was slipping and so was patience. The PBQ Cooking Show addressed all of this - it was a free bi-weekly live broadcast, that offered small increments of information, tips and (hopefully) entertainment. Additionally, if you are in St. Louis and didn't want to visit the grocery but still wanted to cook along, my friend Natasha, who owns Frida's, created Ingredient Kits people could purchase. So smart.

Using my iPhone to stream to Facebook and laptop to stream to Zoom, we got rolling twice a week. The feeds were dark and clearly amateur, but even the TODAY show looked a little wonky with everyone broadcasting from home, so we're all on this learning curve. I watched some YouTube videos on lighting, bought some cheap lights and a tripod from Amazon and each week I became a little more comfortable. My husband, Tim, even took to this new project as he was also working from home. One day I asked him to do some little job and for the rest the "season", he was  in the kitchen setting everything up, directing me on where to stand, how to place the ingredients, etc.. Not in a million years would I have thought he'd take such ownership - I loved it.

Feedback started coming in and it seems people really liked the show. I started a hashtag, #PBQCookingShow to better find the videos as well. Clearly this quarantine was not going to last forever, but how can I have a Plant-based Quarantine Cooking Show with no quarantine? By changing the name slightly to the PLANT-BASED QUICK COOKING SHOW, I was able to keep the hashtag AND keep the show. Quick is a perfect name - 7 ingredients or less inside of 30 minutes - that's quick. The Quarantine show lasted for 15 episodes and ended the day before St. Louis began to open back up.

I took a week off to move everything back to the shop that I slowly brought home for 2 months. I organized, cleaned and created a new set. The PLANT-BASED QUICK COOKING SHOW began the next week as a live feed. I was back to being a one-woman show and with all of the "practice" I had at home for 15 episodes, I wanted something a bit more polished. After being nudged for years to start a YouTube channel, I finally set aside time to do that and learn a little bit about editing video. Now, although still not polished, we release a new episode of the PLANT-BASED QUICK COOKING SHOW every Tuesday.

I hope you'll visit (and subscribe!!). As always, I'm up for suggestions and comments. If you have a recipe you'd like me to feature, I'll happily give you a shout out and note you in the recipe :)

And, finally, I hope this helps you on your plant-based journey. Whether you are trying to reverse a chronic disease, taking actions to prevent becoming ill, or are just plant-curious and interested in adding a plant on every plate, I think you'll find value in what you watch.

xo

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EVERYDAY PEANUT SAUCE++ If you're curious / confused / overwhelmed about plant-based eating, this unique cooking show offers you: 1. beginner plant-based ...

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caryn duganblog
On the Other Side

We are about 3 weeks into this COVID-19 quarantine and watching all my fellow small business owners stop, pivot and KEEP GOING during this time has really be something! Restaurant owners are making their own deliveries, boutiques are creating incredible on-line presences, farms have started delivering to individual households, and learning has gone all digital! This last one is our niche and for this analog girl, learning how to digitize on a dime has been.. interesting.

Even before we opened the brick+mortar location, I knew we’d have to digitize to scale the operation, but I certainly did not think it would be 7 months into it.

This is a tough time for nearly everyone, we must be even MORE creative to keep our businesses afloat and we must also display compassion and continue to give back to our communities. I really miss our Give Back Sessions we started - it was a monthly event where a local celeb, chef or someone really cool would come in and present and the proceeds went to the charity of their choosing.

My response to all of this madness is to take a deep dive into the digital world and offer FREE COOKING classes 2X a week. Over a glass of wine one night this idea presented itself. On glass #2, it scaled. The cooking classes evolved into the Plant-based Quarantine Cooking Show - a live “show” streamed on Facebook Live and Zoom at 2:00pm CDT on Sundays and Wednesdays. All recipes are 7 ingredients or less and each show is 30 (ish) minutes long. I pack each episode with tips/tricks and ways you can sub out ingredients if you don’t quite have everything on hand.

The show has started to get some traction: people are cooking along with me, there’s been a bit of press here and here and I’ve also collaborated with Frida’s to offer Ingredient Kits locally if someone doesn’t want the trouble of going to the grocery store - which is a huge PITA now.

You’ll find the #PBQcookingshow on social media and after this quarantine lifts, the “q” will have a new meaning and this little show will take a growth spurt. I’m excited to work hard on this.

Plant-based Quarantine Cooking Show
I go to the shop once a week to water the plants and get the mail. The calendar is usually full of classes, events and announcements. I’m actually amazed at how busy this modified schedule is keeping me.

I go to the shop once a week to water the plants and get the mail. The calendar is usually full of classes, events and announcements. I’m actually amazed at how busy this modified schedule is keeping me.

At it again! The Center for Plant-based Living collaborates with Frida’s who is offering Plant-based Quarantine Cooking Show Ingredient Kits.

At it again! The Center for Plant-based Living collaborates with Frida’s who is offering Plant-based Quarantine Cooking Show Ingredient Kits.

The Ingredient Kit for the Chickpea Salad Sammie Show

The Ingredient Kit for the Chickpea Salad Sammie Show

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Rick and Natasha vooked along at home during the show. Love it!!

Rick and Natasha vooked along at home during the show. Love it!!

Wall of fame. xo

Wall of fame. xo

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Keep Going.

Ever since I opened the doors to the Center for Plant-based Living in August of 2019, the #1 question I receive is, "how do you plan on growing your business". Reminiscent of being a newlywed and fielding the question of "when are you having kids?"

Whoa, whoa WHOA!

I have big dreams and plans that are slowly formulating around growth, but I need some time to get comfortable in this new brick and mortar.

Time's up!

Adding CPBL locations is important for many, many reasons, even in this digital age, it is imperative. More on that some other time.

Providing a digital platform for our first in the country and at the date of this post, still the only plant-based nutrition and culinary education center,  I understand, is also important. So important that is will become the backbone. I wanted time to perfect the physical space, to run that place with my eyes closed before I really dove into digitizing.

Nope. Too bad.

When the COVID-19 infiltrated our town, I had no choice but to shut the doors. I had 7 months open under my belt. Fear consumed me. Just like all my other fellow small business owner friends, I felt sucker punched and thrown into unknown territory. I created a video explaining the sudden closure. I then sat down and printed off the pending class rosters, and for two hours, proceeded to refund each and every class registrant. Little by little my bank account dwindled. I refunded nearly all of my  bank account funds and it was (still is) on the brink to bleeding red. I know those little parenthesis indicating a negative balance are on their way.

I drove home dazed, in tears. Not really feeling defeated, but rather numb.

For a week I reeled- going down different possible business paths for fast money that still kept me true to my mission: A Plant On Every Plate, for STL Veg Girl and Educate | Inspire | Heal for Center for Plant-based Living. Mission driven coupled with fast money tactics don't work in this business. But, communication, empathy and service does. I dove into digital - truly uncharted territory for this analog gal. Scary, indeed. Like many, I am propelled by my mission and it really is the only thing that 1. does not confuse me and never will, no matter how unstable this world becomes, and 2. I know how to do.

When I was in the thick of building CPBL with my husband (we really did build most of the space), I recall several late nights of grouting tile, Googling prices, searching through YouTube to learn how to remove a seal haze, etc, etc. This, on top of getting 14 plumbing bids (no one wanted the job) and 5 electrician bids, I thought, what had I gotten myself into? Paying rent and bills on a space that had nothing coming in was new to this first-time brick+mortar owner and it nearly broke me. I budgeted for a 10 week build-out. It took 5 months. My head and my heart only said to keep going.

Those 5 months were very, very hard. I was stretched, challenged and doubted enough times to open the doors with a few bruises, but not enough to fake a smile. That was real. Over the past 7 months I have often thought about how all of those lessons will help me in the future - there has to be more than just learning how to do something. What muscles did I strengthen enough to get me though the next "oh shit" moments?

Now I know. Still with a that mission firmly in place, a thicker skin and a tad more confidence, my head and heart continuing to work in tandem, saying, "keep going", I will.

I don't really understand how video works, I'm really awful at lighting and the thought of editing gives me a headache, but, just as I needed this information and support 11 years ago after losing my dad to cancer and then being diagnosed shortly thereafter myself, I have to keep going.

CPBL's doors may be temporarily closed, but the need for learning how to add more plants to your plate has not ceased. As I clumsily enter the digital world with my plant-based content, I hope you'll join me. I have started a new project call the Plant-based Quarantine Cooking Show (PBQ Cooking Show) using minimal ingredients and offering tips/tricks all along the way. We will be broadcasting Wednesdays and Sundays at 2:00pm CST. Information on where to find us and to grab an advanced copy of the recipe (cook with us!) can be found on the website. I'm figuring all of this out along the way, please feel free to email me any feedback if you'd like.

In the mean time, I hope you remain well and I look forward to seeing you back in "the shop" soon.

caryn

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caryn duganblog
LIVEKINDLY covers the opening of the Center for Plant-based Living

America is getting its first vegan culinary nutrition center. The plant-based education center is opening in St. Louis, Missouri, amid growing demand for information on meat-free diets.

The Center for Plant-based Living (CPBL) is headed by Caryn Dugan. Dugan is a food blogger who has become a local authority on vegan nutrition, cooking, and health. She often teaches classes and presentations and hosts a plant-based nutrition summit at Washington University.

LINK

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5 tips to help you soar into your plant-based diet

Per the CDC, 86% of all healthcare dollars go toward treating chronic illnesses. We’ll even go one step further and say those go to treating the SYMPTOMS and don’t reach the root cause of the illnesses. After all, the leading chronic illness (AKA, food-borne illnesses) like, type 2 diabetes, heart disease, hyper tension, obesity , etc., rates are rising and not falling. We are more medicated than ever, but getting sicker and sicker - what gives? Food poising, that’s what.

Chances are, either you, or a loved one, is struggling with the symptoms of one (or some) of these illnesses and you want to help yourself or support them. Maybe you’ve seen Forks Over Knives (if not, please, please do), or you have heard of people adopting a plant-based diet and miraculously healing themselves. Know this - it’s not a miracle, simply put, good food = good health. Whole plant foods offer the highest concentration of anti-oxidants, vitamins and minerals that will support a strong immune system to help ward off disease and aid in reversing many chronic illnesses.

New, fancy equipment, like a high- speed blender or an air fryer is not necessary, but an open mind is. When you have given into your plant-curiousity, you must realize that the bean burger you are throwing on the grill or the “cheese” sauce you are making will not taste exactly like the big greasy burger or saturated fat filled dairy cheese you were once eating. Give yourself a little bit of time, and chances are, they will taste better, because you will not only feel better, but you will be better! Cooking up plants (fruits, vegetables, legumes, tubers) is amazingly delicious and satisfying.

As this plant-based movement grows in strength and size, we find there is a lot of information (noise??) out there; it’s very easy to go down a rabbit hole and become overwhelmed. We see it every day at CPBL. Here’s the thing, though it may not always be easy to become plant strong, it is very simple. So, let’s do that, let’s keep it simple. Here are 5 things you must know when doing your darndest at adding more plants to your plate.

1. Cheesy sauce. Now, come on! There are hundreds of “cheeze” sauces out in there the interwebs, dust off that blender and get experimenting! We invite you to Google “plant-based cheese sauce recipe” or even “vegan cheese sauce recipe”, but we like this one the best. Everyone loves the taste and mouthfeel of an ooey-gooey dreamy “cheese” sauce and knowing how to make a great one is key!

2. Dry Saute. A what?! Yes, a dry saute. That doesn’t even sound appealing - but promise us, it’s uh-mazing! We don’t use oil, and we’d rather not use a lot of vegetable broth or water as that dilutes the flavor, so this dry saute is great as it condenses the sugars in the plants and creates a truly robust taste.

First, some science.

Pots and pans (and every other thing on earth) are made up of molecules. When your cookware is not in use, all the little molecules are stable and not moving. Put some heat under that pan and the molecules begin to shake, shimmy and move about. (You can’t see this with the naked eye, but trust us - science.) Soon, the molecules begin to expand and contract. If you put your vegetables on that pan before they reach high and stable heat, as the molecules are still expanding and contracting, they will grab onto the vegetables and you have stickage. By turning your stove top burner on the highest setting and waiting for the pan to become so hot - to the point where all the molecules are moving at the same rate and thus, creating an even cooking surface (non-stick) is our goal. You know you have reached that when after you pour a teaspoon of water in the pan and the liquid dances around the surface like a ball of mercury. If it instead sizzles and evaporates, you’re not there yet.

After you have reached your even cooking surface, add the vegetables and immediately bring the heat down to cooking temperature, medium-high(ish). Continually stir your food and keep a little bit of water off to the side in case you do have just a little stickage, deglazing is a part of cooking and it adds a wonderful flavor. Additionally, plants have so much water in them that you may not have to use too much, if any, extra liquid.

Here is an example of a pan that is not ready for the vegetables.

Here is an example of a pan that is ready for the vegetables.

Continue to cook and layer your flavors as you normally would, or if you are following a recipe, continue with those directions.

3. Burger. Plant-based or not, we’ve never met someone who didn’t like a big ol’ burger. Same advice as before - Google for a burger, or save your time and go for this one! In the beginning burger making can be hit or miss, but some things to keep in mind to get past that learning curve in a jiffy is to:

A. Use binders! You need that little sucker to stay in-tact and beans, potatoes, over cooked rice and oats make great binders.

B. Add spice! When making a burger, add lots of spice! ALWAYS taste your recipe as you cook it, if the mixture seems a little too bland, kick it up with more flavor.

C. Add fat. Especially if you are baking your burgers, they can crack dry up. Add some avocado or blend cashews and water to get a thick paste to prevent any crumbling from dry out.

D. Refrigerate the mixture. The temperature change helps the burgers stay in tact - it’s like added insurance, chill.

4. Creamy Salad Dressing. Everyone needs a great dairy-free creamy salad dressing! You know the drill by now, Google it, or just whip up this winner every time. Simply put, salad dressing need to be balanced. In the chart below you can see they are roughly 5 parts, but not always 5 ingredients, again, like this one. for example, if you add fresh orange juice to a dressing, that can count as an acid and a sweetness. And, some dressings don’t cover all the bases, but still can be delightfully delicious! Play with the chart below and you’ll soon be creating your own concoctions.

5. Protein. If you begin to dabble in or go full in to a plant-based diet, chances are certain that you will be asked where you get your protein. You could counter with asking where they get their fiber - a true nutrient of concern in the standard American diet, but we will cover that at a later date.

We have been led to believe that primarily animal-based foods contain sufficient protein and, furthermore, that we need to eat those foods to avoid becoming protein deficient. The reality is that protein deficiency is almost exclusively seen in people suffering from a calorie deficiency. Over 97% of Americans get more than enough protein, including vegans and vegetarians (http://www.forksoverknives.com/do-vegetarians-and-vegans-eat-enough-protein/). Drs. Pulde and Lederman discuss the topic in our Nutrition FAQ: http://www.forksoverknives.com/nutrition-questions/#will-i-get-enough-protein

We hope this helps you on your journey toward a more plant-strong plate and we welcome continuing this conversation. If you are ever in St. Louis, pop your head in and say hi! Better yet, join us for a cooking class!

-caryn

Salad Dressing Chart
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